Having contemplated the transformative impact that aesthetic surgery can bring to physical and mental well-being, have you ever wondered where to start?

In this article, we look into the career of Mr Douglas McGeorge, a leading figure in the field of plastic surgery, whose contributions have helped reshape the standards of care in UK aesthetic surgery. His practice, Aesthetic Plastic Surgeons, is committed to patient-centred care, optimising treatments to achieve excellence in aesthetic surgical outcomes.

Establishing a Leading Practice in Plastic Surgery

Douglas McGeorge has built a plastic surgery practice that is at the forefront of aesthetic innovation in the United Kingdom. Starting his consultant career by establishing the new plastic surgery unit at the Countess of Chester, he developed his aesthetic surgical practice in parallel; stepping down from running the Chester unit after 10 years.

By integrating advanced techniques in tissue repair with appropriate choices in anaesthesia, he performs safe, transformative treatments to the face, breasts and body. These include facelifting, rejuvenating eye surgery, all aspects of breast surgery and abdominoplasty procedures. Trust in his practice is valued as he rejuvenates physical appearance with the security and professionalism patients seek to reclaim their confidence.

Over Three Decades of Surgical Excellence

With a career exceeding thirty years, Douglas is recognised as a respected clinician in the aesthetic surgery sphere. He has been honoured with several awards and continues to be recognised in the Tatler Beauty and Cosmetic Surgery Guide as a leader in breast surgery.

His practice, based between Manchester, Liverpool and Chester has been augmented by research in skin and scar care products, combining quality research with state-of-the-art surgery to provide superior results. His scar cream, Solution for Scars is a testament to his commitment to quality, being the only scar cream supported by level 1 science and one that has been shown to improve scar outcome if used in advance of surgery: a world-first and significant stepping stone to improved surgical excellence.

Contributions to UK Aesthetic Surgery

During his time in surgical practice, Douglas McGeorge has been at the forefront of innovation that has helped shape UK aesthetic surgery. A pioneer in procedures such as midface lifting, that has helped redefine facial rejuvenation, whilst contributing to advances in breast augmentation he has helped set benchmarks.

His influence extends to the teaching and training of plastic surgeons and his practice has been a formal part of the training program in aesthetic surgery, offered by the Manchester and Mersey Deaneries, for over 25 years.  He continues to mentor many of those surgeons. It underscores his undiminished commitment to surgical excellence. Douglas’ innovative approach to aesthetic surgery, based on understanding anatomy, form and function, has significantly enhanced the way surgical care combines with beauty treatments, focusing on aesthetic excellence and reduced recovery time. In every procedure, and in providing comprehensive information at the time of consultation, this drive for excellence reaffirms a commitment to delivering outcomes that not only transform appearance but elevate well-being.

Influence on National Surgical Standards

Mr. Douglas McGeorge is privileged to have been on the Council of the British Association of Aesthetic Plastic Surgeons, (BAAPS), for 25 years and remains an invited member. He was President of the Society from 2006-8. During his time on the Council, BAAPS moved from a reactive organisation to one that was proactive in driving standards and education in the speciality. It is the voice of aesthetic surgical practice in the UK.

If choosing Mr McGeorge for your aesthetic needs, you can be assured that you are receiving the highest standard of surgical care available, backed by a legacy of innovation and dedication to patient well-being.

Recognitions and Awards Highlighting Excellence

Douglas McGeorge’s surgical skill, within the field of plastic surgery, has been recognised with multiple awards. Most recently, he was honoured by Corporate Vision Magazine as the recipient of the ‘Best Aesthetic Surgery UK’ award. In 2023 his practice was awarded the Best Aesthetic Provider accolade and on three occasions CEO Magazine awarded him Plastic Surgeon of the Year. Douglas is recognised, again, as an expert in all aspects of breast surgery, by Tatler, in their Beauty and Cosmetic Surgery Guide.

These distinctions not only highlight his professional standing but also assure patients of the quality of care expected from his practice.

Personalised Treatment Approaches

Douglas’ approach to aesthetic surgery is defined by his commitment to creating a personalised experience, ensuring that procedures are tailored to the unique needs of each individual. He appreciates that undergoing surgery, especially under general anaesthetic, is a significant decision. Placing patients at the centre of the care process, by ensuring that they have a full understanding of treatments, along with any limitations they present, greatly aids that journey. Surgical treatments are carried out, only, for the benefit of the individual and they must be comfortable with all aspects of care and the aesthetic goals.

Dedication to Postoperative Support and Recovery

Commitment to care extends well beyond the operating theatre. Postoperative support is paramount. He and his team are available to ensure outcomes, all delivered with a personal touch that caters to unique recovery needs.

Contributions to Medical Literature and Research

Mr McGeorge has made significant contributions to medicine and the field of aesthetic surgery.

From his invention of the Niplette to non-surgically treatment inverted nipples, through his work with breast implants and breast reconstruction, to his research producing a scar cream that has been shown to significantly improve the appearance and scars, his goal has been to improve patient outcomes, with research based on proper science. As mentioned above, Solution for Scars is the first and the only scar product shown to improve scar outcomes if used in advance of surgery.

The Future

Douglas McGeorge’s practice, Aesthetic Plastic Surgeons is already looking to the future, having appointed another skilled surgeon, Ms Fouzia Choukairi. They share the same values, with a commitment to patient-centred care, ensuring procedures are tailored to individual needs with an emphasis on safety and informed consent.

Douglas, through his educational endeavours, and contributions to medical literature empowers new generations of surgeons with cutting-edge knowledge and ethical practices. Recognition of this, and his ongoing work, reflect his enduring legacy and vital role in advancing the excellence of aesthetic surgery in the UK.